It seems like Shayne Oliver is (the start of) how DIESEL got its groove back. 

During Paris Fashion Week, the denim giant revealed a capsule collection dubbed ' Diesel Red Tag Project' and announced it as the first of three. This one being designed by Hood by Air's young mastermind Shayne Oliver, who has put his own brand on hiatus in favour of working on several different projects, like designing a special Helmut Lang-line. 

Oliver told WWD: “I’m basically working with masters of crafts, I’m working with Diesel and I have others coming. It’s going back to school, because I never went to fashion school. I created my fashion silhouettes on my own, figuring out what fashion meant to me, and now I’m going back and refining it.”

According to Diesel's founder Renzo Rosso, who says he is "back" at driving the brand (and thus looks to be distancing himself from the Nicola Formichetti for Diesel-snafu), the "Diesel Red Tag Project by Shayne Oliver" will be made available in fifty stores worldwide and will not be offered via Diesel's regular distribution. 

More info here

Photography: Matthieu Lemaire-Courapied

Styling : Akeem Smith

Make-Up: Inge Grognard

Hair: Holli Smith