Yuno is one of those promising, hard-to-pin-down artists you like rooting for because every new song he's releasing seems even better than the last. He's signed to iconic indie label Sub Pop (see: early Nirvana, Sonic Youth, Screaming Trees...), is frequently found on under the 'hip-hop' tag on blogs but songs like this new one called 'Why For' are more emo lo-fi, psychedelic stuff.

OK, enough with the labels and tags.

'Why For' is a song about moving on after heartbreak, finding confidence while the wound is still fresh. The self-directed video shows Yuno performing the track against a green screen collage.

Why For is from the upcoming EP 'Moodie', which you can pre-order here.