Who's really pushing things forward in 2018? Sophie is. Her latest track and video called "Faceshopping" ticks all the must-see boxes: transforming the hyper-personal into universal themes (from gender-fluid identity to the constructed reality/illusion of the self) and then turning all that into very catchy lyrics: "I am real when I shop my face. My face is the real shop front." The visuals are a 3D kind of fierceness and the beats are razor-sharp and pose-worthy all the way. 

If you just watch one thing today, let it be this video.

Directed by SOPHIE

Co directed by Aaron Chan

Creative Direction by Nick Harwood and Eric Wrenn

Produced by Imogene Strauss

Production Company: Industry Plant