Belgian cult label ‘Lost In The World’, founded by young graphic allrounder and art director Davy Denduyver, is back - and on message, always. Taking aim at mental health stigmas and vocalising the inner struggle often left unspoken, LITW returns on December 10 with a slogan-emblazoned relaunch collection titled ‘The Real Never Left’. Think (tie-dye) T-shirts, tote bags, scarves, pouches, purses, lanyards, duct tape, water bottles and a very limited bathrobe. All tie-dying was done by hand, so that’s a one of one you’re copping. “Inspired by life and its daily events, LITW’s aim is to help you embark on a journey about finding yourself in a sea full of uniformity”.

Sharpening his tools working for the likes of Eastpak, Raf Simons, Puma and more for the past 3 years, Denduyver wants Lost In The World to stay true to the brand’s core in 2019. Accompanying the December drop is a lookbook directed and styled by Davy Denduyver and photographed by the talented Daniil Lavrovski (1/2 of their design & photography business Studio Dada). Additionally, a concept film shot by Wilson (Woodie Smalls, Tsar B, Lil Kleine) adds another layer of waywardness. The visuals are blurred, confused and discombobulating. They’re utterly and happily lost.

LOST IN THE WORLD ‘The Real Never Left’ relaunch will be available online starting December 10 2019.
Prices range from €10 to €130.

Lookbook images: (c) Studio Dada

Film credits:
Shot & Directed by Wilson Jones
Co-directed by Davy Denduyver
Model: Aren Welvaert
Hair & MUA: Gladys Ferro
Styling: Davy Denduyver
All-around assistants: Zoë Nassel & Sander De Maré
Post production: Double Infinity HQ
Colorist: Wilson Jones
Music composed by Dolphin