Watch Amsterdam's OWN video for 'Youth'
OWN is the collective ego formed by Amsterdam notables Vic Crezée, Paul du Bois-Reymond and Patta Creative Director Vincent van de Waal. The three have collaborated before under various circumstances, all sharing the desire to investigate unknown territories.
Their second release ‘Youth’ is minimal, synth, sincere, infectious, danceable, pulsing, pushing forward “unimpeded by musical knowledge or experience in the classical sense”, going for unapologetic integrity and grit instead. Its lyrics are angsty but hopeful, going from “No Control. No Control. No Control.” to “Kids will be leaders I can tell.”
The video is full of scowls (we clocked a.o. Gee from Patta, Tirino Yspol and Ace Dia) populating the kind of tunnel party you really miss during these days of very un-metaphorical isolation.
And Vincent van de Waal menacingly practising yoga is the content we absolutely didn’t deserve, but very much needed.
‘Youth’ is a battle cry and guide to life wrapped in a 3:30 min anthem.
Watch the video below.
Directed by Ralph de Haan
Production Company: Artillerie
Producer: Lion Kojo
1st AD: Farah Abdi
Director of Photography: Stephan Polman
Focus Puller: Youp Kruijsdijk
Datamanager: Phillippe Vié
Gaffer: Thomas Jenninga
Best Boy: Paul van Vegchel
Production: Marieke Konijn
Production: Abel Kloos Post
Production: Splash
Studios Editors: Rigel Kilston / Rob Prochnow
Rizado Records, 2020
Follow OWN here