“James Blake goes Blond.” Those are the unavoidable words to accompany this video. The other option was “The name is Blond. James Blond”.

Transforming himself from “overly tall ginger” (Jameela Jamil’s words, not mine) into platinum blond bombshell, James officially covers the song he initially arranged for Frank Ocean’s “Blond” in 2016 and later played live on his Instagram live piano performances. Some people have been describing it as “haunting”, but I don’t hear that at all. It’s a full-on hymn, a hallelujah for love and devotion. It’s glorious, really.

Directed by Ryder Ripps