New H&M collab alert! Simone Rocha will be the brand’s next designer collaborator, with the Simone Rocha x H&M collection dropping online & in stores on March 11 2021. The line will include special occasionwear for all gender expressions and children.

Simone Rocha is a London-based, Irish-born fashion designer and former British Fashion Awards ‘Designer of the Year’ winner. After launching her namesake label in 2010, Rocha has garnered global acclaim and a firm following inspired by her subversive, modern-romantic hand and eye infused with signature natural, historic and multi-cultural layers as well as her sought-after interdisciplinary collaborations.

Here’s your first look at the collection and some lookbook images.

The #simonerochaxhm preview sees Simone talk about her experience working with the Swedish megabrand. Sisters Adwoa Aboah, respected activist, model and Gurls Talk-host, and Kesewa Aboah, young artist, are fronting the campaign - watch them discuss what they love about the clothes and the acclaimed designer. Actress Daisy Edgar-Jones, noted stylist / fashion director & Simone Rocha collaborator Robbie Spencer and model Tess McMillan round out the cast of Rocha Romantics.

For Belgium: the collection will be launched on 11 March 2021 - online and in selected shops: Antwerp (Meir 89) and Brussels (Elsenesesteenweg). More info via hm.com