The customizing-by-clients thing most brands are offering is pretty whatever.

But Nike is offering you a face-to-face with their AF 1 designers.

We are talking about you being able to alter up to 31 (!) parts of this shoe.

I want a KNOTORYUS deubré.

From Nike:

NikeiD Bespoke is a new and innovative by appointment design experience offering consumers the opportunity to work one-on-one with Nike design consultants to customize select Nike footwear styles. Globally exclusive to 21 Mercer, Nike Sportswear’s first stand-alone retail space located in SoHo, New York, it is the natural evolution of Nike’s personalization and customization offering, first brought to consumers with NikeiD.com in 1999.

NikeiD Bespoke takes individual design to new heights with an unparalleled, creative individual design experience. It provides consumers with the greatest design freedom ever offered by NikeiD. Launching with the iconic Air Force 1 sneaker, consumers will be able to create a unique design by customizing up to 31 parts of the shoe, including the base, overlay, accent, lining, stitching, outsole, laces and deubré. Consumers will also be able to choose from 82 premium, iconic materials and color options.

The Air Force 1 material options were meticulously selected to represent Nike’s heritage and innovation through the perspective of Nike Sportswear. Exclusive options include iconic Nike material prints Elephant and Safari – a design first used in 1987 by Tinker Hatfield who utilized two naturally occurring patterns on his Nike Air Safari running shoe and Nike Air Assault basketball shoe. Additional premium options include premium full grain suede, nubuck and leathers, Italian full grain patent leather, premium denim and reflective synthetic leathers.

Appointments are limited and can be made exclusively in store at 21 Mercer,. NikeiD Bespoke Air Force 1’s take four weeks to be created once the design process at 21 Mercer has been completed.

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