Berluti SS20 Campaign Starring Blondey McCoy

If you stare long enough, this new campaign will warm your winter-chilled bones quite nicely. It’s acclaimed artist, boarder, designer, Kate Moss-represented model and all-round gem Blondey McCoy for Berluti SS20. Lensed by long-time friend and collaborator Alasdair McLellan in Rome, this is the famed photographer’s third campaign for Berluti under the artistic direction of Kris Van Assche. In the words of Kris: “Blondey immaculately blends the qualities of an old soul with the lust for life of a new generation. For Berluti, which historically catered to the likes of Greta Garbo, Robert Mapplethorpe, and Patti Smith, his refined rebellious attitude is the spirit with which this maison is entering a new decade.”

Everything’s coming up Blondey once more. The London stalwart recently relaunched his label Thames, with plans of making it ‘the ultimate clothing and skateboard company, but also something far more integral to young society’s wellbeing’. McCoy also dropped an Adidas collab and penned a powerful piece on his life with addiction and being sober for 3 years, which you can read here. McCoy plans to organise a support group soon for young people. No choice but to stan, really.

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- THE #BERLUTI SUMMER 2020 ADVERTISING CAMPAIGN FEATURING @blondey - Berluti announces Blondey McCoy as the face of its Summer 2020 Advertising Campaign. The 22 year-old British Lebanese skateboarder and designer was shot by his long-time friend and collaborator Alasdair McLellan on location in Rome, marking the photographer’s third campaign for Berluti under the artistic direction of Kris Van Assche. Video by @alasdairmclellan Creative Direction by @kris_van_assche and @mmparisdotcom Styling by @mauricionardi

Een bericht gedeeld door BERLUTI (@berluti) op 3 Jan 2020 om 12:12 (PST)