If you were contemplating whether your denim obsession would carry on until winter ’17, wonder no more. Palace AW17 and its “Palace Jeans” or “PJs” will tip you over the scale. With the new collection launching in-store on August 11 and online on August 18, you’re going to want to gather your coins from your jogger pockets. It’s just as Lev says: “JESUS SAVES. THEN SPENDS IT ALL ON PALACE”.
Looking at the full first preview, the nods to the Versace Jeans Couture era are dead winners plus the “Palace Club House” sweats and accessories on top of the trusty shell suits and great prints (“Palacetamol”. I mean.) bind the AW17 collection into another exciting Palace moment. Do yourself a favour and check out all of the product descriptions on the Palace website or you’ll never know your new waxer jacket can be used as “radiators to keep McDon’s delivery hot” but the striped shirt tells you that the delivery was “cold and shit” in the end. Or that “times are tough, so all you are getting is 1/4 of a zip”. Iconic.
Included in the lookbook released on Friday are Palace irreplaceables Lucien Clarke as well as Blondey McCoy (who also has a Thames x Fred Perry collab coming soon on top of that cannot-miss art expo). The men of Palace are out just loving life and sharing time with friends and fam in these London streets and it’s such a good look.
Go set an alarm: Palace AW17 launches at Palace shops on Friday August 11
Online launch via www.palaceskateboards.com on Friday August 18 at 11 AM (EST – London time).
Lookbook images: Mike O’Meally
