A little over a month ago, Kerby Jean-Raymond, founder and creative director of Pyer Moss showed his view for SS19 and the brand’s second collection under the Reebok-umbrella during New York Fashion Week. Sending only black models down the runway, the designer, who since buying out his partners a couple of years ago, is the first one to sign an overall deal with the sportswear colossus while getting carte-blanche at the same time.
The first Pyer Moss x Reebok collection is in stores now and its beautiful campaign is showing a wildly undervalued but equally important and incredibly inspiring part of Americana, namely the activists, teachers and cowboys & cowgirls of colour.
If you are just learning about Pyer Moss, we forgive you. But we urge you to get familiar.
