J. Cole has plenty of special songs in his arsenal, but there’s something about the subtle nuances of “Middle Child” that seems to strike a chord with a larger crowd. The lyrics reflect on his in-between status: dangling in between generations of hip-hop and finding himself in the midst of cultural change, while his personal career is also in flux: he’s way past the “promising” moniker, but hasn’t been accepted into the hallowed halls of “Top 5 MC’s” yet, either. The video sees him going from show business to murder scenes, from a cabin in the woods to a suburban super market, while he is mounting the stuffed heads of rappers on the wall and a white woman literally shops for black faces.
Directed by Mez.
Creative Direction: Scott Lazer
