Do you know how many people showed up for the latest Travis Scott gig? 12 million. On Fortnite. No matter what you think about the Fortnite game, their digital live event innovation is undeniable. Marshmello did it first, but Cactus Jack (puns ahead!) changed the game by not having a singular event but a whole tour, giving players several opportunities to turn on, tune in and rage out. The visuals of the events themselves are pretty mind-blowing, as are the sales numbers of the exclusive Travis Scott Fortnite merch, to be purchased and used by players inside the game. (Virtual product, real panini.) There’s also merch for us meat world dwellers, including an action figurine and KAWS-designed THE SCOTTS vinyls and cassettes. THE SCOTTS is a supergroup of Travis Scott and Kid Cudi, formed for the occasion, who also dropped a video based on the Fortnite Astronomical tour visuals.
If you’re not into the whole Fortnite fireworks, there also a more minimal lyric video version, which you can watch below.
THE SCOTTS vinyl by KAWS
THE SCOTTS cassette by KAWS
Travis Scott Cactus Jack Figurine Fortnite
Travis Scott - Fortnite - Astronomical Digital Merch
Travis Scott - Fortnite - Astronomical Digital Merch - Trolley
