This episode of The Most is made possible with the support of Modemuseum Hasselt and ‘Activewear’, the acclaimed fashion exhibition running until December 30 2021. Get your tickets for the opening of “STREETWEAR” an addition to ‘Activewear’ and two live Q&As with Guillaume Schmidt from Patta and 42I54 founders Elodie Ouedraogo and Olivia Borlée on October 7 2021.
Episode 41! Guillaume Schmidt, co-founder of Patta, joins Dominique Nzeyimana for a special, season 5-opening sit-down. Together with long-time best friend & business partner Edson Sabajo, Guillaume Schmidt grew Patta from a small sneaker store in 2004 to an international mainstay and the most successful Lowlands streetwear brand ever. Today, Patta encompasses an ever-buzzing Amsterdam flagship, a sought-after clothing line and an incredible run of high-profile collabs, half a million followers, London & Milan brick-and-mortars, Patta Soundsystem, Patta Running Team, Patta Academy and Patta Foundation, honing in on youth cultural education. Expanding the very concept of a brand, Patta is a Black-owned and internationally feted force.
On this episode, Guillaume retells the full story from early influences to building a love-for-all community and global phenomenon from the ground up. For all who aspire to connect, inspire, give back: this is the blueprint.
Hear Guillaume talk about Patta’s first successes as well as the lessons from failure, navigating contracts and building true partnerships, keeping a business in the family, figuring out new roles and never relenting on community care: an essential listen on responsible entrepreneurship and pioneering vision.
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(c) Photography by An-Josefien Falelavaki
(c) Photography by An-Josefien Falelavaki
