The realisation that your sensory reality is not the ultimate reality used to be a spiritual level event. Nowadays, it can feel like ancient wisdom and conspiracy theory are basically the same file with different extensions on your local server. In order to avoid stumbling into despair.exe reactive mode, “hey, just have fun with it” seems like a healthy reflex. DIIV are doing just that with the rollout of their new album ‘Frog In Boiling Water’. The first single ‘Brown Paper Bag’ is lyrically bleak and sonically beautiful, which is always a winning combo. The video is a fake band performance on SNL, introduced by the human avatar of nonsensical culture commonly known as "Fred Durst". The ‘live' performance is followed by a commercial for Soul Net, which leads to a conspiracy theory website heavy on the Alta Vista aesthetics, featuring an appropriately haunting DIIV track in the background.