There are so many causes that deserve our undivided attention, with more being added each passing news cycle. If you’re looking for a way to (literally) lend a hand today, the second edition of the Louis Vuitton for UNICEF bracelet campaign launching online on September 14 might be worth considering. As with last year’s silver “Lockit” bracelet, proceeds from the 2017 colour edition bracelet will benefit UNICEF’s pledge to protect children around the world – more specifically in Syria this time.
The Syrian conflict has entered year seven and is now the biggest global humanitarian crisis since World War II. Nearly 6 million children still living in Syria require aid and over 2.5 million have become refugees. These numbers are too staggering for the mind to process, honestly. Each “UNICEF Silver Lockit Colour” bracelet, available in 5 colours, costs €250 of which €100 is directly donated to UNICEF.
By supporting UNICEF in this small way, you can contribute much-needed funding to 9 million kids in Syria and neighbouring countries. It helps UNICEF provide clean water and sanitation, food and healthcare, monetary assistance to families in need and warm blankets and clothes for winter. As a reference, UNICEF USA has a 84.39% overall score on Charity Navigator, with a 97% score for accountability and transparency.
If you get a bracelet, share it online with the hashtags #makeapromise and #lvforunicef to get more of your followers to join in. With #NYFW kicking off tomorrow, calling attention to this initiative with a pinkie promise like Carine or Mariah on your feed is a great way to add some necessary realness to fashion month.
The bracelets will become available on louisvuitton.com as from September 14. The in-store release is slated for September 15 in 200 Louis Vuitton stores globally. You can still purchase the original all-silver UNICEF “Lockit” here.
If you prefer to make a direct donation to the children of Syria, you can go here.
