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Sigur Rós - 'Blóðberg'

Sigur Rós - 'Blóðberg'

2016, the last time a full Sigur Rós album shimmered into existence, was not the greatest year for humanity. And it seems the Icelandic not-so-hopefuls haven't seen a happy upward trend in their emotional graphs since, either. The first video for the new album is directed by the legendary Johan Renck and it’s basically a ten-minute sweeping drone shot, revealing a mass of dead bodies sprawled over a beige barren rock. All of nature is dead. The air is dead. All the people are naked and dead. The planet has become a blood rock (the translation of the title ‘Blóðberg') but even the blood has dried to dust and the rock is also a cliff. 

Cue the violins and settle in. We’re here for a sad time and a long time. 

But … when the voice soars around six minutes in, you’ll soar with it. 




Visual effects by Syndicate
Visual art by Mattias Malmer

How Pharrell Is Making LV a Cultural Brand & Platform, True to Promise

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King Krule - If Only It Was Warmth

King Krule - If Only It Was Warmth